All you need to know about: Transactional Emails
In this article, I will talk about what transactional emails are, why they are important, and how to create them correctly.
Tips to beat Google's sneaky spam algorithms
Have you ever felt frustrated because your important emails keep ending up in the Gmail spam folder, even though you've tried everything to fix it?
Human Biases in Subject Lines (Part I)
We're diving deep into four powerful biases: Loss aversion, Bandwagon effect, Overconfidence bias, and Reactance.