At the age of around 16, I began searching for work, and I was offered a job managing a website, which introduced me to interacting with over 100,000 visitors monthly. I crafted various posts, initiating discussions, and also dealt with banning spammers and rule-breakers in the online community.
Later, during the cryptocurrency boom in 2016-17, I was invited to be a moderator and content creator for a crypto news website. There, I covered the latest industry news, highlighted interesting projects, and wrote sponsored promotional posts, reviewing different products.
Gradually, I took on more responsibilities and ventured into selling advertising space on the website. Surprisingly, I outsold all other salespeople, which boosted my confidence.
Following this experience, I found another place where I enjoyed working—small marketing agency, where I acted as an Influencer Marketer. My task was to find clients interested in purchasing advertising and match them with suitable bloggers. After my time there, I felt the urge to combine my sales skills and fintech knowledge.
I founded a small company that helped small crypto coins get listed on major exchanges. By that time, I had built a considerable network of contacts among projects and individuals involved in exchange listings. Working with a small team of coders, designers, and copywriters, I assisted crypto projects in enhancing their positions to meet exchange requirements. Everything was going smoothly until the cryptocurrency crash halted it all.
To stay active, I became a webmaster for Cityads and similar platforms, managing traffic. I had a network of channels and interest-based groups with a combined audience of over 200,000 people. I negotiated partnerships and redirected traffic from my groups to clients.
However, I desired more stability and didn't see this path as promising. So, I decided to structure my knowledge and pursue marketing. My first job in this domain was with a company called Insart. I collaborated with the marketing and sales departments, helping find new clients and close deals. The focus was primarily on content marketing, Account-Based Marketing (ABM), social media, and email marketing. Later on, I delved into analytics, which allowed us to target more effectively and stay competitive.
Eventually, I secured a position at Waverley, where I currently lead the Outbound Marketing efforts. My focus has shifted more towards Email and CRM marketing.
In conclusion, this is a brief overview of the experience I have had. There are a million more details, tools, and experiments I would love to share. You can find them on the blog I maintain here and on my LinkedIn page.
For those interested in discussing marketing, I am always open to connecting and exchanging experiences, even if my services are not needed. Perhaps, together, we can create an awesome podcast.
A bit of History or How
I Started My Journey in Marketing
I'm used to giving 120% to my work. Yes, nowadays, the work-life balance trend is popular, but I don't believe in all that nonsense. The most impressive and significant results in my life have only come when I've worked hard and in the right direction.
I also value a Growth mindset, which means not being afraid to experiment, even if things don't always turn out well.
And a good sense of humor. There's no need to take everything too seriously. Life is too short to be frowning all the time.