Ignite Your Email Engagement:
SUBJECT: LET'S JOIN FORCES AND MAKE WAVES!
you've landed in a place where I share about marketing, my experiences, experiments, and also help companies implement the best practices of email marketing into their marketing arsenal.
Scroll down below and let's get acquainted!
Who I Am?
Hey, I'm Ross and I've been in marketing for over 5 years. My main areas of expertise include direct marketing, B2B, content marketing, email marketing, and CRO.
I've always strived to automate my workflow and allocate more time for experiments. I don't believe in growth hacking; instead, I believe in gradually achieving planned targets.
And I want to continue doing what I love. In my free time, I watch anime, ride my bike, play games, and read a lot of books.
For over 5 years, I have been working in the Business-to-Business (B2B) model, from strategy development to implementation.
I rely on best practices in Account-Based Marketing (ABM), lead generation, prospect analysis, and building effective sales funnels.
The average value of a signed contract currently stands at $180,000.
Creating cold email campaigns for B2B, transactional emails, or promotional emails for B2C.
Newsletters and more.
Analyzing and conducting hundreds of A/B tests. Technical configurations: SPF, MX, DKIM, DMARC.
Creating high-quality content, templates, and unique offers based on thorough audience research.
Collaborating in teams and developing effective content plans.
Built and maintained communities with over 120,000 members.
Participated in promoting and establishing niche communities with complex technical topics.
Certified CRO specialist.
Analyzing websites, content, and funnels.
Testing forms and improving metrics through a series of small changes.
Conducting heuristic analysis, user research, surveys, etc.
Collaborating with vendors in audience research.
Tips to beat Google's sneaky spam algorithms
Have you ever felt frustrated because your important emails keep ending up in the Gmail spam folder, even though you've tried everything to fix it?
Email Marketing Stats 2023
Armed with these statistics, you're now equipped to level up your email game. Embrace the power of data, make informed decisions, and watch your engagement and conversions reach new heights.
Human Biases in Subject Lines
In this post, we're diving deep into four powerful biases: Loss aversion, Bandwagon effect, Overconfidence bias, and Reactance.